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South Industries Handmade Carbon Road & MTB Wheels for a Lifetime from South Africa

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With the Cape Epic as their proving grounds, they went all in on XCO/XCM, creating one handbuilt mountain bike wheelset that has since evolved into a full range of carbon road, gravel, XC & enduro rims and wheels with generous lifetime guarantees & crash replacement policies. And there are more wheelsets in the works…

South Industries handmade carbon rims & wheels, made in South Africa

photos c. South Industries

South Industries didn’t want to just design carbon wheels, they wanted to develop and manufacture them entirely in-house. “No compromise, no shortcuts.” And the year that two cyclists with aerospace & electrical engineering backgrounds launched in 2016, they already had their first 370g, 28mm internal XC rim ridden to a victory in the Cape Epic prologue under South African MTB racer Robyn de Groot.

South Industries handmade carbon rims, XC mountain bike wheels, Robyn de Grootc. Robyn de Groot

A solid start.

South Industries handmade carbon rims, road gravel XC enduro mountain bike wheels, factory in South Africa

You may not have seen the name South Industries on Bikerumor before, but we’ve probably seen some of their carbon handiwork. They’ve been a contract carbon rim manufacturer for German lightweight specialists Tune for several years, and they also sell subtly South-branded rims on some of their own complete wheelsets like the 22mm internal Tune Crosser Carbon GX endurance road wheels.

Tech details & Hookless Carbon Rim Models

South Industries handmade carbon rims, road gravel XC enduro mountain bike wheels, rim profile sections

Now, with 8 people helping lay up carbon rims and build wheels by hand in-house, South Industries has four main hookless tubeless carbon wheel offerings:

  • RX Road, a mid-depth aero road rim set – 32mm deep, 22mm internal front (370g) & 41mm deep, 20mm internal rear (380g)
  • GX Gravel, a mid-depth adventure all-rounder – 32mm deep, 22mm internal (380g)
  • 29 XC, their benchmark cross-county & marathon racing rim – 22mm deep, 28mm internal (370g)
  • Enduro, a tough trail & gravity rim in 27.5″ – 23mm deep, 28mm internal (430g); or in 29″ 25.5mm deep, 31mm internal (495g)

South Industries handmade carbon rims made in South Africa

All rims use a combination of various carbon fibers – T300, T700 & T800 – to produce the best possible performing rim structure. South Industries rims are subjected Impact Testing, Schwalbe’s Tyre Blow of Testing, Spoke Hole Fatigue Testing, the University of Stellenbosch’s Spoke Pull-out Strength Testing, ISO 4210-7 Greenhouse Testing, UCI Impact Testing for GX & RX rims, and Dynamic Drumroll Testing for GX. Plus, they all comply with ETRTO standard dimensions.

Lifetime Warranty & Crash Replacement Program

South Industries handmade carbon rims made in South Africa, road gravel XC enduro mountain bike wheels, QC

Handmade carbon wheels aren’t cheap, but South Industries is confident in what they make, and want to make deciding to ride their wheels an easy decision. They say they sweat the details, and every little process. Combing the “toughest independent testing” with real-world testing, South Industries is confident they offer the “ultimate combination of lightness, durability, and comfort”.

So, all of their complete carbon wheels come with a Lifetime Warranty against defects for the original owner, and a generous Lifetime Incident Program crash replacement policy that means it won’t cost you an arm and a leg if you eventually do you manage to break them.

South Industries handmade carbon rims, road gravel XC enduro mountain bike wheels, factory in South Africa

If you crash one of their wheelsets and damage the carbon rim within 2 years of when you bought it, South Industries will replace the rim for free. After two years of riding them, they’ll still replace a damaged carbon rim for 1/2 of its retail price. And if totally space it, and drive your car into the garage with your bike on the roof, or back over one of your carbon wheels, they’ll still replace the carbon rim for 50% of its retail price.

South Industries handmade carbon rims made in South Africa, road gravel XC enduro mountain bike wheels, labels

They even extend the same warranty on their carbon rims, built up into a complete wheelset by other wheel builders or even you the end consumer.

Parts, labor, and shipping are NOT covered, nor are products that have been misused or obviously abused out of their original design intent. “In short, if you are in our corner, we are in yours.“

South Industries carbon wheels – Pricing & availability

South Industries handmade carbon rims made in South Africa, road gravel XC enduro mountain bike wheels, optionsXC rim, XC wheel with Tune hub, Enduro wheels with Hope hub, Enduro rim (l-r)

South Industries manufactures all their carbon rims in-house in South Africa, with rim prices having recently dropped to around $550 / 550€ per rim, depending on the market. They say they always have rims on hand, and also keep a range of Hope, Tune & Industry 9 hubs in stock to build up for customers in around two days.

South Industries handmade carbon rims made in South Africa, road gravel XC enduro mountain bike wheels, stock

They also have a pretty wide range of international distributors in South Africa (Bike A Lot), Europe (several new distributors in the works), the UK (Shore Lines), Canada (Privateer), Australia (Dawson Sports) & Singapore (Trail Plus). Most stock a limited selection of rims and build their own preferred complete wheels, but all can get you whatever rim you need within about a week. And South Industries is working on making their in-house built complete wheels more available globally in the near future.

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125 COMMENTS

  1. Wow, South Industries carbon wheels from South Africa sound like the real deal! I wonder if theyre worth the lifetime warranty and crash replacement program.

    • I wouldnt get too excited just yet. Those fancy warranties and replacement programs often come with a hefty price tag. Do some research, compare prices, and make sure youre not paying extra for something you might not even need.

    • I hate to burst your bubble, but Ive heard some horror stories about South Industries so-called lifetime warranty. Dont be too quick to sign up, my friend. Do a little research before committing your hard-earned cash.

    • I dont get the hype around South Industries carbon wheels. Overpriced junk if you ask me. There are way better options out there for bike upgrades. Dont believe the hype, save your money for something worthwhile.

  2. Wow, these South Industries carbon wheels from South Africa seem like the real deal! Cant wait to give them a spin and see if they live up to the hype!

  3. Wow, these South Industries handmade carbon wheels from South Africa sound like a dream come true! Cant wait to try them out on the trails!

  4. Wow, those South Industries handmade carbon wheels from South Africa sound like the real deal! Im curious though, will they make my bike fly?

    • Dont get your hopes up, mate. While those South Industries carbon wheels might enhance your bikes performance, they wont magically make it fly. Sorry to burst your bubble, but youll still need to rely on good old-fashioned pedaling power.

  5. Hey guys, have you checked out these South African carbon wheels? Lifetime warranty and crash replacement program sounds like a sweet deal!

    • I dont buy into all the marketing hype. Lifetime warranty and crash replacement programs are just clever tactics to make you think youre getting a deal. Id rather invest in proven quality than fall for flashy promises.

    • Yeah, theyre available worldwide. But dont get your hopes up, mate. Just because theyre handmade doesnt mean theyre any better than other carbon wheels out there. Its all marketing hype, if you ask me.

  6. Wow, those South Industries carbon wheels sound like the perfect match for my bike! Cant wait to try them out and conquer the trails!

  7. Haha, nice one! But seriously, South Africa is known for its incredible engineering and innovation. I wouldnt be surprised if those carbon wheels are top-notch. As for the free lion cub, lets leave that to the wildlife reserves.

  8. Wow, these South Industries carbon wheels from South Africa are legit! Lifetime warranty and crash replacement program? Count me in!

  9. Wow, these South Industries handmade carbon wheels are a game changer! Loving the lifetime warranty and crash replacement program. #RideOrDie

  10. Wow, South Africa bringing the heat with their handmade carbon wheels! Cant wait to see the pricing and get my hands on a pair!

    • I couldnt disagree more. South Industries carbon wheels are overrated and definitely not worth the hype. They may claim to last a lifetime, but Ive seen them wear out within a few months of use. Dont believe the marketing gimmicks!

    • Lifetime warranties on wheels are valuable for those who prioritize long-term reliability and peace of mind. Upgrades are great, but investing in quality ensures your wheels wont let you down. Different strokes for different folks, I suppose.

  11. These South African carbon wheels are like the Beyoncé of bike accessories – strong, sleek, and guaranteed to make heads turn!

  12. Wow, these South Industries carbon wheels sound like the ultimate dream for cyclists! Lifetime warranty and crash replacement program? Sign me up!

  13. Wow, South Africa bringing the heat with their handmade carbon wheels! Whos ready to take their biking game to the next level?

    • Ive heard mixed reviews about handmade carbon wheels from South Africa. Some say theyre top-notch, while others claim theyre overhyped. Its hard to say for sure without trying them firsthand. But hey, if they can handle the rough terrains of South Africa, they must be pretty sturdy!

  14. Wow, these handmade carbon wheels from South Africa sound like the real deal! Cant wait to give them a spin and feel the power!

  15. Wow, these handmade carbon wheels from South Africa sound like the perfect upgrade for my bike! Cant wait to see the pricing and availability!

  16. Wow, these South African carbon wheels seem like the perfect match for my mountain bike! Cant wait to hit the trails and put them to the test!

    • No way! Ive actually tried those carbon wheels from South Africa and they are beyond impressive. The build quality and performance blew me away. Definitely worth giving them a shot if youre into cycling.

  17. Wow, teleporting bike wheels? Thats quite a claim, my friend. Id love to see some evidence before signing up. Dont get me wrong, a lifetime warranty is great, but lets not get carried away with moon travel fantasies.

  18. I dont get the big fuss. Carbon wheels are overrated. Just another marketing gimmick to drain your wallet. Stick to the classics, they never disappoint.

    • I tried those South Industries wheels and honestly, I was not impressed at all. They didnt live up to the hype and definitely not a game-changer for me. Maybe my expectations were too high, but Ill stick to my trusted brand.

  19. Wow, these South Industries wheels from South Africa sound like the real deal! I wonder if they can survive a zombie apocalypse?

    • Haha, surviving a zombie apocalypse is your benchmark for quality now? These South Industries wheels probably have better things to do than worry about zombies. But hey, if they can handle the undead, Im sure they can handle any road.

  20. Man, these South Industries carbon wheels from South Africa are like the superheroes of the biking world! Lifetime warranty? Count me in!

    • I hate to burst your bubble, but lifetime warranties are often just marketing gimmicks. Dont be fooled by the hype, do some research before splurging on those carbon wheels. Remember, theres no such thing as a free lunch in the biking world.

  21. Wow, these South Industries wheels are like the superheroes of the cycling world! Ready to conquer any terrain while looking super sleek. Whos in?

    • Actually, South African carbon wheels have gained quite a reputation in the cycling industry. They offer top-notch quality and performance. Dont underestimate what can come out of South Africa. Theyre definitely making a mark!

    • Really? Ive heard nothing but horror stories about South Industries. Their carbon wheels are overpriced and prone to cracking. Do yourself a favor and do some research before you waste your money on their so-called dope wheels.

  22. Wow, South Industries carbon wheels are like the superheroes of the cycling world! Cant wait to try them out and conquer the trails with style!

    • While South African craftsmanship is commendable, lets not disregard the fact that European brands have a long-standing reputation for quality and innovation in the cycling industry. Its all about finding the right balance between local talent and global expertise.

  23. Wow, these South Industries carbon wheels from South Africa are like the superheroes of the cycling world! Lifetime warranty and crash replacement program? Count me in!

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